/ Neuroaesthetic Medicine

The Brain-Beauty Connection

/ The Sense of Beauty

Our sense of aesthetics follows natural patterns – symmetry is often more appealing than asymmetry, and soft, rounded shapes tend to be preferred over angular ones. Each time we perceive something beautiful – whether a colour, shape or scent – hundreds of billions of neurons in the brain are activated. The emerging field of neuroaesthetic medicine explores these processes, using neuroscience biohacking to develop innovative treatments.

Aesthetics is fundamentally about the perception of beauty – a concept that Plato, Aristotle and Socrates explored extensively. Many centuries later, German philosopher Alexander Baumgarten (1714–1762) established aesthetics as an independent discipline, focusing on sensory knowledge.

/ What is Neuroaesthetics?

Neuroaesthetics, a term introduced by British neuroscientist Semir Zeki, explores the link between visual perception, neurobiology and aesthetics. Since the 1990s, research has shown that the brain actively responds to visual stimuli, influencing our decisions and actions. Aesthetic experiences also activate the brain’s reward system, releasing dopamine, serotonin and oxytocin – hormones that trigger positive emotions and wellbeing.

/ Aesthetic Medicine Through The Lens of Neuroaesthetics

Our senses, emotions and experiences shape our perception of beauty, influenced by both individual and cultural factors. Neuroaesthetics explores how art, the brain and emotions interact within social and spatial contexts. This knowledge is now being applied in aesthetic medicine, allowing treatments to be tailored to both the individual and the psychological aspects of beauty.

/ Mylife Changer® Neuroaesthetic Medicine –
Natural Beauty and Inner Balance

At his private practice for aesthetic medicine, Dr Alexander Papp focuses on reversing ageing processes. His innovative treatments are designed to support health, promote a natural aesthetic and rejuvenate cells at every stage of life. Below are five key connections between neuroaesthetics and aesthetic medicine:

Aesthetics based on neurobiology

Aesthetic medicine applies neuroaesthetic principles to stimulate the brain’s reward system, promoting positive emotions and overall wellbeing.

Device-based stimulation & neuronal response

Advanced technologies like microcurrent, radiofrequency and ultrasound don’t just enhance skin structure – they also stimulate neural processes, thereby improving blood flow, skin firmness and cell regeneration.

Individual perception of beauty

Personalised treatment plans acknowledge that beauty is shaped by individual and cultural influences – a core principle of neuroaesthetics.

The link between aesthetics & emotions

Minimally invasive treatments like hyaluronic acid and Botox not only rejuvenate the skin but also influence facial countenance and emotional expressiveness, enhancing subjective wellbeing.

Holistic recovery & neuroplasticity

The Mylife Changer® method combines cell-regenerative treatments with scientifically proven techniques such as neuroscience biohacking to support both physical and mental rejuvenation.

/ Neurocosmetics: How The Brain Influences The Skin

For nearly 20 years, scientists have been exploring the direct link between brain and skin – a field known as neurocosmetics. Stress is a major trigger for acne, psoriasis and eczema. When stress levels rise, cortisol is released, disrupting hormone balance, triggering breakouts and affecting gut bacteria – key factors in skin health. Treatments such as device-based neuroscience biohacking sessions show measurable effects in the brain, leading to positive skin improvements.

Deep relaxation for skin and nervous system: The autonomic nervous system is brought into balance by activating the parasympathetic system, reducing stress – a common aggravator of skin problems.
Brainwaves in harmony with skin recovery: During and after treatment, the amplitude of alpha waves (especially at 11 Hertz) increases significantly, promoting mental relaxation and regeneration – both essential for healthy skin.
Stable rhythm for sustainable skin health: The theta rhythm, which represents deep relaxation and cell regeneration, strengthens and remains stable throughout the session, optimally supporting skin renewal processes.

/ A Relaxed Brain for Radiant, Healthy Skin

Targeted mental activation promotes emotional balance which directly enhances the skin’s appearance. Muscle tension eases, expression lines soften and an instant lifting effect occurs. In the medium and long term, neuro-relaxation acts as a natural anti-inflammatory, helping to reduce irritation, eczema and acne.

Biohacker Rebalance Impulse Mount Med Resort Neuroästhetik (c) Michael Huber Photography

/ Neuroscience Biohacking – The Ideal Preparation for Aesthetic Treatments

Conclusion: Neuro-meditation sessions promote deep relaxation and wellbeing, creating the ideal conditions for cosmetic and aesthetic treatments. By reducing stress and enhancing the absorption of active ingredients, they optimally prepare the skin. Whether treatments are invasive or non-invasive, relaxed skin allows treatments to work more effectively, supporting the stimulation of the epidermis (the outer protective layer) and the dermis (the deeper layer responsible for elasticity and recovery).